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Bollé Launches Summer 2020 Eyewear & Helmets

Collection Includes Sport Specific Performance Eyewear and Helmets


Lightshifter

The latest addition to Bollé’s performance collection and the choice of the renowned French cycling team, AG2R LA MONDIALE, LIGHTSHIFTER is characterized by a modern and sharp semi-rimless design, directly inspired by its big sister SHIFTER, launched last year. This model features stylish laser details on the lens offering a premium and assertive look and meets all the needs of the performance cyclist. 

LIGHTSHIFTER is available with Phantom lens, which is Bollé’s most innovative lens technology to date. Phantom lens is a combination of 3 advanced technologies that revolutionizes sunglass optics. Made with NXT material for enhanced definition, a molecular photochromic filter that adapts to all light conditions as well as a high-contrast filter that improves color and depth perception. The frame’s conception proves to have also been designed for action and performance. It combines all the elements cyclist need for performance; extreme lightness, comfort, venting system to ensure no fogging and perfect stability thanks to the Thermogrip hydrophilic rubber placed on the temple tips and adjustable nose piece. Phantom lens is available in prescription, the customized prescription lens is inserted directly into the shield and offers the same technologies and performance as the sunglass lens.

Designed for slim faces, LIGHTSHIFTER will pair perfectly with the road cycling helmet FURO MIPS, creating a high-performance combo. 

MSRP: $200


CHRONOSHIELD

A new take on an original style from the 1980s has been updated for today’s customer. Our new CHRONOSHIELD is available with Bollé’s latest lens Technology, Phantom, which adapts to light while offering the sharpest vision at all times thanks to the NXT® lens material and a high contrast filter, enhancing details and boosting color. A great option for spring skiing, mountain biking, runners and more.

With the largest lens dimension in Bollé’s range, CHRONOSHIELD offers an extra wide field of view, ideal for visual comfort and protection against the wind or debris. Venting ensures the lenses never fog up and the adjustable Thermogrip nose-pads and temple tips gives a custom fit while making sure they stay in place.

 As a tribute to the original design, the CHRONOSHIELD feature a removable brow bar with foam providing a custom fit and additional comfort. This bold, retro style comes in a range of frame colors from Matte Pink that pops to a more subtle White and Black.

MSRP - $240 with Phantom Lens, $170 with Mirrored Lens.


Holman Floatable

Built for those who spend time on the water and are facing glare and bright light coming at them from all angles, the new Holman Floatable combines sports design language with a lifestyle shape, the Holman Floatable is a great choice for an active lifestyle. Lightweight and flexible TR90 nylon delivers great comfort and fit. The Holman Floatable, which can always be found on top of the water should they come off during water activities, also feature HD polarized lenses that align light rays from the sun providing a crystal clear view at all times. So, whether its sea, trout stream or road, you'll be able to see what's really ahead.

MSRP: $140


Furo MIPS Helmet

Featuring a wind resistant design inspired by sport cars, the FURO is designed to perform on the road with an aerodynamic profile, lightness and great cooling. Key features include Opti-Dock storage system for your sunglass, Roll cage venting system and 360 degree integrated MIPS for added protection. The MIPS protection system redirects energy to provide more protection in angled impacts. Other features include a removable aero shell, NACA duct, Kamm tail and removable, washable lining.

MSRP $240  


Trackdown MIPS Helmet

A completely new mountain bike helmet from Bolle with a unique set of features. The Trackdown MIPS includes a 360 degree retention system for stability and full adjustability. Avid progressive EPS is built in to offer superior ventilation channels for progressive shock absorption. A Sunglass garage holds your sunglasses firmly in place and a three-position visor allows space for goggles. The Trackdown MIPS also offers year round options with an innovative Winter Kit that contains vent caps and winter lining.

MSRP: $180


Phantom Court Lens For Tennis

When playing tennis, being able to see the ball clearly at speeds approaching 100 mph provides a significant advantage. For the Spring/Summer 2020 season, Bollé introduces its new lens innovation, Phantom Court, specifically engineered to highlight the ball and the tennis court lines. In addition to Phantom standard features, Phantom Court highlights specifically white and yellow colors, while still adapting automatically to light conditions and delivering the clearest vision. This unique and proprietary lens technology is available in the LIGHTSHIFTER, BOLT & BOLT S frame.

MSRP: $180-$200

Key Takeaways
  • Bollé delivers the highest quality sunglasses and helmets for performance and protection.
  • Bollé is constantly refining its trademark combination of performance, function and fit resulting in some of the freshest and most technologically advanced eyewear in the industry
  • Bollé designs and develops sport specific performance eyewear for a range of sports including skiing, cycling, running, tennis and golf.
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Contacts
Mark Tedeschi
mark@truenorthpr.com
781-740-4050
US Media Contact
Rene Gerber
rene.gerber@bollebrands.com
416-839-0023
Canadian Media Contact